Why WAP billing is replacing Premium SMS
Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases says Bango, which processed its 4 millionth Payforit transaction in August 2008. With many of the UK’s...
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Payforit expands marketing opt-ins to all networks
Pre-checked for marketing opt-ins There’s been a big change to the UK WAP billing standard, Payforit, with all UK subscribers now pre-checked for marketing opt-ins after a billing transaction. The...
View ArticleThe US takes to WAP billing
The news today from Bango that it has seen a four-fold increase in WAP billing transactions in the US over the last 3 months confirms that the US is finally realizing the benefits of WAP billing over...
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UK payout rates approach credit card levels
UK payout ratesOne of the reasons why the UK mobile content industry is as prosperous and vibrant as it is, is because the mobile operators in this country have increased payout rates over and...
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Refunds just 0.1% for mobile web billing
The plague of Premium SMS, apart from the current spate of law suits in America, is the high refund levels experienced by content providers. This has been a necessary evil when there wasn’t another way...
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Quiet revolution is taking place in US mobile billing
Mobile content industry moves to WAP billingThe best way of understanding the recent changes in mobile billing is to think of the mobile content industry as an oil tanker. Previously, it has been...
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MMA compliance provides WAP billing with robust framework
The MMA code of conduct for mobile marketing provides a robust framework for the industry to follow. This means that all off-deck services sold in the US need to be MMA compliant. The code of conduct...
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Premium SMS failure rate points to need for WAP billing
Failure rates on Premium SMS point to need for WAP billing If you are looking for a mobile billing solution and think that Premium SMS is the obvious choice for selling your mobile content...
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Mobile billing Q&As from Bango’s US opportunity webinar
There were some great questions posed by content providers wanting to understand the US mobile opportunity at the Bango webinar last week and we thought it would be great to share these with everyone....
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Wi-Fi: A challenge with great rewards
The popularity of Smartphones and high end mobile devices, More customers are connecting via Wi-Fisuch as Blackberries, the Apple iPhone, Nokia Series, means that Wi-Fi is appearing more frequently...
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